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Mountain Khakis Announces New RearGear Program

MONDAY, 23 NOVEMBER 2009
Submitted By: Sherwin Mapanoo

Jackson Hole, WY - Mountain Khakis®, a premier outdoor-lifestyle apparel brand "Built for the Mountain Life", proudly announces the launch of their RearGear Team Apparel and Uniform Program.

What better way to make a statement about your company or organization than by streamlining your team's appearance, while reflecting the character and authenticity of the outdoor lifestyle - enter the Mountain Khakis® RearGear Program.

Whether a staff of 5 or 500, presentation is everything. Research indicates that within the first 3 seconds of an encounter, the first impression is made and is virtually irreversible. Attire should reflect the professionalism, character and culture of the company or organization the team member represents. And unified attire helps staff members feel part of the team, thereby increasing their confidence and performance while on the job.

The Mountain Khakis® RearGear Program is a corporate sales program available to companies and organizations choosing to streamline their team's on-duty appearance. The program states that it is ideal for every type of workplace or event, from construction crews to breweries to restaurants to trade shows, the program is designed to outfit teams/crews/employees/volunteers with the rugged-yet-refined MK apparel collection.

According to Mountain Khakis® Sales Manager, Martin Wilkinson, "We are often approached by MK enthusiasts, inquiring whether we offer a workplace uniform program. Perfect example from a recent inquiry, 'I am starting a business here in AZ, and am in the process of putting together 'uniforms' for my guys. The business is a fire and flood restoration business, and I need a pant that is tough yet looks professional. I personally have a pair of MK's and I think they are great pants.'"

"Our new RearGear Program is a comprehensive, strategic approach to this sales channel. It represents a huge opportunity for MK to place product in every type of workplace - in and beyond the Outdoor Industry," said Wilkinson. "For the account, it provides a unified team appearance by way of our top-selling MK apparel at a significantly discounted price."

All styles in the Mountain Khakis® collection are available to order through the MK RearGear Program. With a minimum order of ten units to establish an account, it is a 3-tier quantity-based program with an introductory, limited-time aggressive pricing structure.

The RearGear Program is available for re-order throughout the year with a 3-unit minimum. MK reminds accounts that while their pants-offering is perfect for year-round team apparel, their collection of shorts is also available for warmer months. Logo Customization is also available through the RearGear Program.

To inquire about the Mountain Khakis® RearGear Program, email reargear@mountainkhakis.com or call 866.686.5425. "Get your Rear in our Gear!"

For more details on this news, please visit www.outdoorindustry.org.

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