HIKING NEWS ITEM

Smith Optics Introduces New Stylish Frames

TUESDAY, 19 DECEMBER 2006

Saluting remarkable airborne achievers, Smith Optics is introducing the MHC and the Amelia, a pair of stylish new frames that round out an expanding and ambitious Metals Collection.

Beginning with the Serpico (2005) and Arcade (2006), Smith Optics Metals Collection will now include four distinct frames, each with a fundamentally different style, perspective and attitude.

“Working with metals allows us to create distinct looks that just can’t be done with conventional molded frame technologies,” said Eric Carlson, Smith Optics’ Director of Product Development. “As a result, our metal frames are ideally suited to travel, to road trips, and to a little high altitude exploration.”

With a name inspired by adventures at 5,280 feet, the MHC is the newest addition to Smith’s growing metal collection. In this 8-base lens curve piece the standard stuff you expect from Smith Optics is all there: optical grade metal-frame construction, Tapered Lens Technology™ (TLT™) Carbonic™ Lenses, stainless steel hinges, 100% UV A/B/C protection and adjustable silicone nose pads for a custom fit.

And of course, the MHC is loaded with details that make it pure Smith, including custom acetate temple tips with an inlayed logo, laser etched Smith wordmark, and pad-printed “MHC” on the lens front.

Styled to suit the legendary aviation icon, the new Amelia from Smith Optics is a classic aviator style with refined details. Using the finest optical grade metal to create an 8-base wrap-style curvature, the Amelia is stacked with top shelf features: TLT™ Optics to eliminate light distortion, Carbonic™ lenses to provide shatterproof and ultra-light performance, stainless steel hinges, and silicone nose pads to deliver a perfect fit.

ABOUT SMITH: Based in Sun Valley, Idaho, with a Southern California office in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.