Sanuk Hiking Shop

Sanuk is located in Cardiff by the Sea, California, and we are indeed "by the sea." The view from our design studio faces a world renowned surf break called the Cordiff Reef. We have a standing office protocol that forgives work tardiness as long as you can be spotted in morning line up from the office! We are not very corporate since there are only 6 of us at the core of the business. We market and sell through C & C. Traders, located up the road in Irvine. They have a long time relationship with the surf industry and have enabled us to compete with the larger sharks in our commercial sea. Sanuk is the Thai word for "pursuit of hapiness." It is not only our name, it speaks to our approach to business and life. Our logo is the little gumby-like icon we call Happy U. "U" is somebody you might know. He wasn't always happy, but having escaped from the clutches of mainstream life, he is free to be the irrelevant symbol of Sanuk. If you look around you'll see him in fairly outrageous situations whether it be on product or in our marketing. Sanuk is a young surf brand; 2005 marks our 6th year in the market. Sanuk was founded and is owned by Jeff Kelley, a Huntington Beach grom who started out makiing sandals out of inner tubes. He's sick but that is a fundamental in our business. Jeff's first commercial effort was a sandal constructed out of indoor-outdoor carpet. When Jeff gave one of our prominent surf retailers the first ever preview of a Sanuk sandal, he said, "hey, it's outdoor carpet, just like my backyard." The retailer said, "you're not for real?" Well he was. Today the Fur Real is a standard, especially in the ugly green color. We still have that Trailer Trash design flair, as anyone can plainly see. Read More

Our Shop Admnistrators hand pick products and these are our Sanuk Hot Picks: