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More than 50 years ago in Tokyo, a father produced Japan’s first bicycle racing
apparel for his son, a promising racer. Today, Pearl Izumi USA, Inc. has
evolved into the world’s foremost line of technical-performing and quality
manufactured sports apparel.
The name Pearl Izumi USA, Inc. is derived from the gem “pearl” and an area of
Japan known for its clear water “Izumi.” Literally translated our name means,
“fountain of pearls.”
The line has been distributed in the United States since 1981. Pearl Izumi USA,
Inc. sponsored the US National Team (the team that won 9 gold medals in the
1984 Olympic Games) and several major trade teams during the mid-eighties.
Through these associations and the actual performance of Pearl Izumi USA, Inc.
products, the line enjoys an almost cult-type following.
In 1989, the company acquired the license for the US market. This allowed
product to be developed outside of Japan, combining the best of East and West
performance apparel technology. With the help of an excellent in-house staff
and 40+ person outside sales force, the company has developed Pearl Izumi USA,
Inc. into one of the most well respected brands in the United States.
The focus of the Pearl Izumi USA, Inc. line remains dedicated to meeting the
needs of the serious sport enthusiast. The company’s long-term plan for the
Pearl Izumi USA, Inc. brand has been to strengthen its position in cycling and
apply the same formula for quality, innovation and technical performance into
other sport categories. These categories now successfully include cross-country
skiing, triathlon, duathlon, running and other outdoor sport activities.
In the summer of 1991, the company gained the license and distribution rights
to essentially the entire world with the exception of Asia. New distribution
has already been established in 14 countries.
In 1997, the company purchased the Pearl Izumi USA, Inc. brand name and
trademarks for the United States. This will ensure continued opportunity for
the brand.
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Basics & Backgrounds
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